Michael Trovalli - Experiential Marketing and Global Events Professional
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As seasoned global marketing executive, Michael has been the architect of experiential engagements in the technology, sports, entertainment, consumer products, insurance, pharmaceutical, transportation and automotive industries for many of the world’s leading brands. His ability to strategically align corporate business objectives with exceptional customer experiences has helped corporations globally build deeper and more engaging relationships with their key constituents while simultaneously realizing significant measurable revenue impact.
With an extensive background on the agency side, Michael has led teams delivering accomplishments such as developing the themes and supporting strategies for the NFL’s Super Bowls and their regular seasons for three years. He has also developed and delivered various presentations at numerous marketing and industry events which have included topics such as “Creating a Globally Branded Event: An Inside Look at the 2004 Athens Olympics Ceremonies”. The recipient of numerous industry awards including twice winning Event Marketer’s Ex Award (Best Single Venue B-to-B Event and Best Multi Venue B-to-B Event), Michael has also been published in the Columbia University Business School book titled “There’s No Business That’s Not Show Business: Marketing In An Experience Culture”. Michael was named as one of BizBash’s 2015 “Most Innovative People in Events and Meetings” as well as to Event Marketer’s 2017 “B-to-B Dream Team”. Michael has extensive experience in designing and executing experiential marketing activities in over 40 countries around the world. |
Professional Experience
Currently:
Experiential Strategist | The Tomannex Group
Experiential Strategist | The Tomannex Group
Previously:
Vice President, Global Events | Fiserv, Inc. | Brookfield, WI USA
Vice President, Experiential Marketing | Sage Group plc | Newcastle upon Tyne, United Kingdom
Vice President, Global Events | SAP SE | Walldorf, Germany
President | Italian Club of Dallas | Dallas, TX USA
Additional experience on LinkedIn
Vice President, Global Events | Fiserv, Inc. | Brookfield, WI USA
Vice President, Experiential Marketing | Sage Group plc | Newcastle upon Tyne, United Kingdom
Vice President, Global Events | SAP SE | Walldorf, Germany
President | Italian Club of Dallas | Dallas, TX USA
Additional experience on LinkedIn
Recent Recognition
2019 - BizBash; Most Innovative People in Events and Meetings
2018 - BizBash; Most Innovative People in Events and Meetings - Link
2017 - Event Marketer Magazine; B2B Dream Team - Link
2015 - BizBash; Most Innovative People in Events and Meetings - Link
2015 - Experential Marketing Summit EX Award - Best Multi-Market B-to-B Event - SAP Select
2014 - BizBash - Most Innovative Meetings - # 3 SAPPHIRE NOW - Link
2014 - Experential Marketing Summit EX Award - Best Single-Market B-to-B Event - SAPPHIRE NOW
2013 - BizBash - Most Innovative Meetings - # 4 SAPPHIRE NOW - Link
2012 - BizBash - Most Innovative Meetings - #1 SAPPHIRE NOW - Link
2019 - BizBash; Most Innovative People in Events and Meetings
2018 - BizBash; Most Innovative People in Events and Meetings - Link
2017 - Event Marketer Magazine; B2B Dream Team - Link
2015 - BizBash; Most Innovative People in Events and Meetings - Link
2015 - Experential Marketing Summit EX Award - Best Multi-Market B-to-B Event - SAP Select
2014 - BizBash - Most Innovative Meetings - # 3 SAPPHIRE NOW - Link
2014 - Experential Marketing Summit EX Award - Best Single-Market B-to-B Event - SAPPHIRE NOW
2013 - BizBash - Most Innovative Meetings - # 4 SAPPHIRE NOW - Link
2012 - BizBash - Most Innovative Meetings - #1 SAPPHIRE NOW - Link
Media Appearances
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Brand Experience
